https://partnews.mit.edu/2013/02/14/mcs-media-diary/ Treating newsgathering as an engineering problem... since 2012! Wed, 20 Feb 2013 20:40:07 +0000 hourly 1 https://wordpress.org/?v=5.2 https://partnews.mit.edu/2013/02/14/mcs-media-diary/#comment-4179 Wed, 20 Feb 2013 20:40:07 +0000 http://partnews.brownbag.me/?p=1573#comment-4179 You’ve struck upon the major challenge with quantifying media attention: so much of our online media is ephemeral and can’t be accurately measured with anything so antiquated as a page load. Even big companies like Tumblr are having trouble introducing meaningful metrics to their publishing partners. Your finding that “the less time a particular type of content takes to consume, the more I view it” is particularly relevant, and probably the reason services like Twitter and Instagram have taken off as they have.

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