https://partnews.mit.edu/2015/04/21/more-plants-less-meat/ Treating newsgathering as an engineering problem... since 2012! Wed, 22 Apr 2015 16:43:34 +0000 hourly 1 https://wordpress.org/?v=5.2 https://partnews.mit.edu/2015/04/21/more-plants-less-meat/#comment-107960 Wed, 22 Apr 2015 16:43:34 +0000 http://partnews.brownbag.me/?p=6957#comment-107960 The information is great, but your retrospective assessment of the piece rings true. Grounding this in the reader’s experience would make it more effective. This could be done on two fronts:
1. Maybe do a quiz up front to let people reflect on their current meat consumption. How much meat do I consume? What kinds? Have I heard about reduced-meat, vegetarian, or vegan dining options? How do I think about them? Maybe the quiz somehow allows for you to tailor the pitch you’re making to each and every different reader. One reader may be interested in the environment but doesn’t realize the impact of beef; another might think “vegetarian” and have a mental image of soggy, bland tofu. To one, maybe the environmental content is more important. For another, the idea of yummy vegetarian food is better.
Finally, really nailing the “how” portion will improve. So to that person who loves beef but didn’t realize its environmental impact: what does that person do next? Well, they could buy grass-fed, lean beef, reduce their beef consumption in favor of organic, pasture-raised chicken, and work in more veggie proteins. Offer recommendations of products or recipes.

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