See Something Say Something

See Something Say Something, early poster from NYC (now nationwide) campaign

This is something of an easy target but I want to analyze the truth claims and propaganda content of one of the original See Something Say Something posters deployed by the Metropolitan Transit Authority in New York City. See Something Say Something is a terrorism awareness campaign designed by ad exec Allan Kay that originated in New York and was later adopted by the Department of Homeland Security and deployed in more than thirty transit systems across the nation.

The poster in question is bright yellow and features a grid of 12 pairs of human eyes staring at the viewer at the top. The eyes belong to humans of varying races and ethnicities. The expressions in the eyes are unafraid and vigilant, verging on confrontational. But we can only see their eyes, not the rest of their faces or bodies. The text below the eyes reads:

THERE ARE 16 MILLION EYES IN THE CITY

WE’RE COUNTING ON ALL OF THEM

IF YOU SEE SOMETHING SAY SOMETHING

Through a combination of words and text and the context in which they appear (public transit posters across the city), the poster is making the following truth claims:

  1. Public space is dangerous, particularly in relation to terrorist attacks.
  2. Terrorists could be anywhere and could likely be the regular people you encounter in your everyday commute.
  3. Authorities might not be able to protect you from them.

And from those truth claims the poster makes a normative assertion, a call to action in the form of an imperative “See Something Say Something” which, combined with lots of vigilante eyes staring the viewer down, mean:

  • Part of your civic obligation in public space is spying on fellow citizens

The whole multi-city See Something Say Something campaign makes ingenious use of many of the rhetorical principles outlined by the Institute for Propaganda Analysis prior to WWII and detailed by Wendell Potter in his book Deadly Spin. And this poster specifically makes use of several. The intentional diversity of the age, race and gender of the eyes makes a visual reference to “Plain Folks”. The text on the poster, “WE NEED ALL OF THEM” makes it clear here we are talking about you, me and everybody else. Just all of us regular people helping out our government. Get on the “Bandwagon”, another one of the rhetorical tactics.

Additionally, the poster employs visual and textual euphemisms. What is the threat? It is unnamed. It is amorphous. It is “something” therefore it is anything. But we must be vigilant and report it. We are responsible.

But this poster’s primary tactic is #1 on the list: Fear. September 11th is an event that looms large in recent history. By linking our most mundane everyday spaces to that traumatic event, repeatedly, everywhere the poster and messaging appear, the poster leverages that collective trauma. It repeats that trauma. The trauma feels plausible because it was(is) so recently raw. The warning is clear: citizens must take responsibility for preventing terrorism by being suspicious. Even the authorities might not be able to protect you – you must use your own eyes – your most disembodied, peephole eyes – as weapons in public space.

Fact Checking: Pristiq

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(Transcript at end of post.)

Perhaps this speaks to the kinds of TV shows I watch (I neither confirm or deny that I am in a betting league for The Bachelor), but I am often disturbed by the pharmaceutical commercials that run. Too afraid to read more about the lash-growing product Latisse whose possible side effects include respiratory compromise and blindness, I decided to fact-check the commericals for the anti-depressant Pristiq. Given the extreme side effect warnings that include worsening of high blood pressure and suicidal thoughts, it is important that Pfizer is not just manipulating us into think Pristiq is effective. The manipulations include employment of “common people” and glittering generalities.

The central claim I wanted to investigate was the one that Pristiq was a key in helping treat depression. The Pfizer website claims that according to 8-week studies, 50mg Pristiq yielded “significant improvement” in depression symptoms. On the 17-point Hamilton Rating Scale for Depression, patients reported a 52% improvement from the baseline (-12 adjusted score) as opposed to a 43% reported change from using a placebo (-10 adjusted score) [1]. For large n this can be significant improvement over a placebo [2]. Something to watch out for, however, is that this commercial suggests that Pristiq is useful for treating depression of all severities. According to this 2010 Wall Street Journal article about a study in the Journal of the American Medical Association, researchers at the University of Pennsylvania found that antidepressants seemed to help the severely depressed (improving them as much as 4 points) while having little effect on the mildly depressed over a placebo.

In fact-checking the effectivness of Pristiq, a point of concern was the eight-week period of the study: there is a bit of media buzz about the “poop out” effect (antidepressant tachyphylaxis). According to a 2011 article in the Journal for Psychiatry and Clinical Neuroscience [4] as well as a Johns Hopkins Health Alert [5], this tends to be observed in selective serontonin reuptake inhibitors (SSRIs) rather than serotonin-norephinerphine inhibitors (SNRIs). According to PubChem, Pristiq’s major active ingredient desvenlafaxine is a selective serotonin and noreprinephrine reuptake inhibitor [6]. Thus Pristiq seems less likely to lose effectiveness and the short trial period should not decrease our confidence in the long-term advantages of Pristiq.

The reported side effects of Pristiq, which include suicidal thoughts and the worsening of high blood pressure, seemed alarming. It seems, however, that these side effects are common to SNRIs [7][8][9][10].

In conclusion, it seems valid to tell TV audiences to talk to their doctor about this drug.

[1] Pfizer description of Pristiq.
[2] E-mail exchange with Adeeti Ullal, Ph.D. candidate at Harvard-MIT.
[3] Effectiveness of Antidepressants Varies Widely, WSJ, January 2010.
[4] Katz, Gergory, MD. Tachyphylaxis/tolerance to antidepressants in treatment of dysthymia: Results of a retrospective naturalistic chart review study. Journal for Psychiatry and Clinical Neuroscience, August 2011.
[5] Johns Hopkins Health Alert: Antidepressant Medication “Poop Out.
[6] PubChem: Pristiq – Substance Summary.
[7] “Pristiq Prescription Information”. Wyeth Pharmaceuticals Inc. April 2011. Retrieved March 12, 2013.
[8] “Effexor XR Prescription Information”. Wyeth Pharmaceuticals Inc. November 2011. Retrieved March 13, 2013.
[9] “Cymbalta Prescription Information”. Eli Lilly and Company. September 2011. Retrieved March 13, 2013.
[10] “Savella Prescription Information”. Forest Pharmaceuticals Inc. December 2009. March 13, 2013.

Commercial transcript
Woman: Depression is a serious medical condition that can take so much out of you. I feel like I have to wind myself up just to get out of bed. And, well, I have to keep winding myself up to deal with the sadness, the loss of interest, the trouble concentrating, the lack of energy.
Male voiceover: If depression is taking so much out of you, ask your doctor about Pristiq. Pristiq is a prescription medicine proven to treat depression. Pristiq is thought to work by affecting the levels of two chemicals in the brain, serontonin and norepinephrin. Tell your doctor right away if your depression worsens or if you have unusual changes of mood, behavior, or thoughts of suicide. Antidepressants can increase suicidal thoughts and behaviors in children, teens, and young adults. Pristiq is not approved for children under 18. Do not take Pristiq with MOAIs. Taking Pristiq with NSED pain relievers, aspirin, or blood thinners may increase bleeding risk. Tell your doctor about all medications, including those for migraine to avoid a potentially life-threatening condition. Pristiq can cause or worsen high blood pressure, high cholesterol, or glaucoma. Tell your doctor if you have heart disease or before you reduce or stop taking Pristiq. Side effects may include nausea, dizziness, and sweating.
Woman: For me, Pristiq is a key in helping to treat my depression.

Interview with Cynthia Guanghan Liang

Cynthia Guanghan Liang, 38,  is a professor at Sun Yat-Sen University in  Guangzhou, Guangdong China. She completed her PhD in Management and Mass Communications at Zhongshan University. She is currently a visiting researcher at the MIT Center for Civic Media where she is studying the differences between civic media in the United States and China. According to Liang, the most salient difference is that civic media in the US is almost exclusively online while civic media in China also appears in print.  She speculated that this difference arises both because people in China are more likely to trust information in print and because many in Chinese have less access to the Internet than those in the US.

Liang related that Chinese civic media is used extensively by nonprofit organizations (NPOs) and nongovernmental organizations (NGOs). NPOs and NGOs use civic media to promote events, recruits volunteers and solicit donations. Liang said ““Most NPOs are very grassroots. Some NPOs only have 3 or 4 people. [But] they can do many things to help people in places where the economy is not very good.” Among the noteworthy successes, was the campaign on weibo, the Chinese equivalent of twitter, to raise money to provide lunches for school children. The campaign raised significant funds and more notably attracted enough popular support that the Chinese central government began funding a school lunch program.

David Larochelle profile, by Paula

David
I’ve seen David Larochelle blow out the candles on his birthday cake. I´ve seen how he hanged bright lights inside his apartment for Christmas, and I guess he was proud of his work. I know his mother is a retired teacher and an artist, and that she would like Action for Gun Sense in America. I know that David has a brother, Jeremy, whose only public photo in Facebook is one of David and his girlfriend, smiling. David father´s name is Rich. His parents live in Falls Church, Virginia. I know all of that and I´ve speak to David only once in my life, by phone.
David lives in Boston. He joined the Berkman Center in the fall of 2008 as Lead Engineer for Media Cloud. “These may be great times for being an Engineer”, I told him. He thinks: “Mmm….” (David usually starts his answers with a mmm) “. I´ve heard that before. And I´ve been told that we are more respected now than we used to be. And I think a lot of problems could be solved through machines, but will people trust in this approach to make a difference? I don´t know”.
Prior to joining Berkman, he was an engineer at Ounce Labs. He completed a Bachelor’s degree in Economics and Computer Science, a Master’s in Computer Science at the University of Virginia, and all but the proposal and dissertation for a Ph.D. in Computer Science.
I´ve seen David in costumes. I´ve seen him dressed up as a Dalmatian sheep dog, and in Steampunk clothes, a fascinating sub genre of science fiction about steam-powered machines. I´ve seem David wearing in a kilt; elegantly dressed for a Dickensian Nineteenth Century Ballroom; in Civil War period dress, for the Returning Heroes Ball and wearing a tailcoat for the Titanic Dance Weekend. I think he loves waltz and I would bet he´s a great dancer.
As he posted once, David, as others working in the information technology industry has affection for “the socially inept nerd stereotype. Some have said that we value brilliance or apparent brilliance above all…” Does David fit in to that stereotype? “Mmmm, interesting question…I spend a decent amount of time online, and today, so many people are addicted to browsers that I don´t know if that makes me unique…Things have changed a little bit. Technology is more mobile now, so you can´t be into it without needing to be reclused in one place”.
David doesn´t seem like a reclusive person. Actually, I think he enjoys being with people, friends, family. And he likes to take part in collective-coordinated- challenges. He also likes to defy himself and he believes in the effectiveness of external deadlines, although he would like to find a way to create self imposed ones He was part of the Iron Blogger project (which fined you with $5 as a fine if you don´t blog), he applied self monetary incentives to improve his sleep schedule (donating $1 to charity each time he stay up after midnight), and he participated in a smoothie cleanse and a 10 day green smoothie challenge, during which time he had to drink at least one green smoothie a day and post a picture on Facebook as proof).
Smoothies are serious staff for David. He cares about eating healthy. During a mostly disappointing five hours flea market standing, and after dealing with some clients that he described as “obnoxious”, David still took the long way to pass the chips and grilled food only vendor and get some “reasonably healthy food to make it through the day”.
“Smoothies are pretty convenient, they are nutritional, I think there are lot of healthy benefits on them…I´ve been quiet doing a smoothie everyday, I try to put a lot of greens, to minimize the fruit. I like the taste of smoothies”. David Larochelle is also a vegetarian. But that´s not enough for him: “Lately, I´ve been trying to do things to improve my life, to do more exercise, I believe in spending time in being healthy”.
The morning we talked for this interview, David woke up at 6 am to exercise. He was ready at 7:30 am. “I find that if I don´t exercise in the morning it doesn´t happen. Or I just miss the money I payed for the Gym”
– Why do you think being healthy is so important?
“Because I think if I exercise, if I´m healthy, I´ll have more options in my life”. Then, he adds, “also, it´s a little bit sad but, the way our society works, I think if you´re in a better shape, people respect you more”.

From night desk to deputy managing editor

Borja Echevarría, deputy managing editor of El Pais (photo courtesy of Echevarria's Twitter)

I was 15 minutes late to my meeting to interview Borja Echevarría de la Gándara, deputy managing editor of El Pais, Spain’s largest daily newspaper. Lucky for me, I found a smiling Borja sitting on one of the Media Lab’s plush couches. After a brief round of hellos, we started chatting and our conversation almost immediately went to newspapers when I asked Borja, currently a Neiman-Berkman Fellow in Journalism Innovation, about his research on the structural evolution of newsrooms and the effects of disruptive innovation on news business models.

Like so many news reporters, Borja started his career working the night desk at El Mundo in 1995. But unlike so many within our industry, this Bilbao-born former law student turned journalist quickly switched his attention toward the then emerging field of online news. A promotion from breaking news to society coverage to editor led to mixed emotions regarding his place in the newsroom. “I didn’t like being an editor so young,” said Borja.

Perhaps it was his age or perhaps it was just where the industry was headed but at some point in his career, Borja became fascinated by integrating online and print media and eventually left his post as online managing editor at El Mundo to help establish Soitu.es, a critically acclaimed online news startup. Co-founded with reporters and engineers from the newspaper, the experience transformed Borja’s approach to news. “I don’t like to think about things just online and in print, it’s not so much about platform—it’s about content.”

It also turns out that markets and the economy matter, too. Offering a fresh perspective in a sea of traditional Spanish media, Soitu.es won awards from the Society for News Design and the Online News Association. But innovation and accolades didn’t keep the news site from falling to the realities of the financial crisis. Two months shy of its second anniversary, BBVA, the site’s main financial investor, backed out and the site folded.

Like any startup founder worth his weight in salt, Borja was already onto cultivating his next journalist iteration before the dust had settled at Soitu.es. In 2010 he joined Spain’s largest daily as deputy managing editor bringing with him lessons from his experiences in traditional and experimental newsrooms: “If you try to change things just from online, you have to change the entire newsroom.”

And change the newsroom he has. Coming back to a daily newspaper hasn’t altered Borja’s embrace of cross-platform journalism. Along with a set of fresh ideas, Borja also brought his IT team from Soitu.es to El Pais. “If there’s any chance of survival…I think we need to combine tech, content and business,” Borja said of the future of the industry.

Of course, change does not happen over night. One of his first moves as head of El Pais was to change the morning news meeting time an hour earlier from 11 a.m. to 9 a.m. Borja knows that peak online traffic occurs in the morning and an earlier start time might make sense but the editor was sure to caution that change doesn’t happen overnight. “If I started my meetings at 8 a.m. my head would get cut off,” he joked.

Interview with Erhardt Graeff

For the interview assignment, I interviewed Erhardt Graeff. Below is an edited clip from the interview with Erhardt introducing himself and discussing his research interests, how he became interested in the area, his future plans, and why he is taking this class.

Interview Audio Clip

I also made a timeline with some of the events in Erhardt’s life. You can view this below or here.

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